CRUBA Blog

MBFW - PANEL TALK

MBFW - PANEL TALK As a part of Mercedes-Benz Fashion Week, Mira was invited to discuss the topic of fashion and digitalization. want to see the panel talk for yourself? CLICK HERE :) Mira was joined by three other Berlin designers to exchange opinions on the topic of fashion and digitalization. Mira shared her excitement on digitalization, more specifically 4d design, enabling the knitting up and weaving up of garments, as this could eliminate overproduction of garments and material wastage. Nonetheless, Mira also mentions how digitalization can lead to employee uncertainty and accelerated mass production. Hence, digitalization can present opportunities but also be a threat within the fashion industry. Julia Leifert claims that digitalization enables her to collect her customers body measurements with which she can work, and Tina Lutz Morris sees an opportunity in using an ERP system which measures her brands carbon footprint as she believes that transparency is key! Moreover, the group touched upon NFT´s and, Interestingly enough, Michael Pfeifer claims that big companies will struggle more than young, small companies with regards to a digital shift.

17 Sep '21

Fashion Positions 2021

FASHION POSITIONS 2021 COLLECT FASHION, WEAR ART This years FASHION POSITIONS was larger than ever before! 110 galleries and 17 Berlin designers came together to present their positions at the Tempelhof Airport in Berlin, to celebrate Fashion Week & Art Week. - CLICK HERE to see the garments in motion - CRUBA´S POSTION For this years FASHION POSITIONS, we were inspired by the Monte Veritá movement. This movement effectively brought together people of similar moral during the 20th Century and created a place for people to bond. We wanted to display the theme of "BONDING" by creating garments that physically bond people with one another. Therefore, we adjusted our garments to reflect the theme of "BONDING". The oversized CARGO COAT is made to be worn by more than one person and the white blouses are connected by the sleeves. The physical connection of the garments reflects the emotional bond that was created within the Monte Veritá community. To help amplify this theme, Kicken Berlin provided us with the photograph "In the Blossom of Nature" by Rudolf Koppitz. He was a well-known photo-secessionist and photographer during the 20th Century and captured moments of this movement. What exactly was the Monte Veritá movement?The Monte Veritá movement brought together different Utopian and cultural events during the 20th century. A strict rigid code of morality, vegetarianism and nudity was practiced on the Monte Veritá hill in Ascona. This hill in Ascona became a home to many reformers or, as referred to by the Ticino population, "balabiotts" which directly translates to "naked dancers". The founders of the Monte Veritá hill, that embodies this alternative way of life, were Henry Oedenkoven from Antwerp, the pianist Ida Hofmann from Montenegro, the artist Gusto and the ex-officer Karl Gräser from Transylvania. Whilst they were unconventional, they were economically potent. The founders successfully created a destination for tourists and a social utopia simultaneously and were concerned with over consumption and sustainable resource use. Accordingly, authors like Hermann Hesse and Kafka, dancers like Rudolf von Laban and painters like Marianne von Werefkin were inspired by this movement and have incorporated it in their work. OTHER GALLERIES & DESIGNERS In light of Berlin Art Week, exhibitors from all around Europe gathered to display their positions. Galleries like The Curve Berlin, Gallery Eigen + Art Lab and many more presented their individual ideas. Here is a sneak peak! STREET-WEAR Get inspired by what the editor of VOGUE, HARPER´S BAZAAR, WWD, and designers like Laura Gerte wore (and wrote) to the Fashion Positions ... Want to read more? Click here to see what "DER TAGESSPIEGEL", "FASHION STREET BERLIN" and "WWD" had to say about the 2021 Fashion Positions. SEE YOU NEXT YEAR !

16 Sep '21

Modepositionen 2.0

10.-13. September 2020 Flughafen Tempelhof Hangar 3-4 Columbiadamm 10 10965 Berlin Neben hochkarätigen internationalen Galerien präsentieren folgende zwanzig Modelabels aus Berlin ihre Positionen auf der kommenden Fashion & Art Messe: ANNTIAN, ATELIER ELLE PÈ, BRACHMANN, CRUBA, DAMUR, ESTHER PERBANDT, FIONA BENNETT, FRANK LEDER, KÖNIG SOUVENIR, LITCHEVSKAYA, LOU DE BÈTOLY, MICHAEL SONTAG, PUGNAT, QUITE QUIET, STARSTYLING, TRA MY NGUYEN, TRIPPEN, UNCOMMON MATTERS, VERONIKA WILDGRUBER und WANDA WASABI. Die Berliner Senatsverwaltung für Wirtschaft, Energie und Betriebe ermöglichte das neue Veranstaltungsformat, das den von einer Jury ausgewählten Designern eine Plattform bot, die ästhetische Handschrift ihrer Labels im Kontext und im Austausch mit Kunst an der Schnittstelle zwischen Kunst und Mode zu inszenieren. Berliner Streetstyle Senden Sie unsere Liebe an Sie alle, mira+ CRUBA-Team

MAPchen - Independent Shops Run by Women

26 Mai '20

MAPchen - Unabhängige Shops von Frauen

Die Initiative MAPchen ist ein Zusammenschluss unabhängiger Labels und von Frauen geführter Shops im historischen Scheunenviertel und seinen Seitenstraßen in Berlin-Mitte...