CRUBA Blog

MBFW - PANEL TALK

MBFW - PANEL TALK As a part of Mercedes-Benz Fashion Week, Mira was invited to discuss the topic of fashion and digitalization. want to see the panel talk for yourself? CLICK HERE :) Mira was joined by three other Berlin designers to exchange opinions on the topic of fashion and digitalization. Mira shared her excitement on digitalization, more specifically 4d design, enabling the knitting up and weaving up of garments, as this could eliminate overproduction of garments and material wastage. Nonetheless, Mira also mentions how digitalization can lead to employee uncertainty and accelerated mass production. Hence, digitalization can present opportunities but also be a threat within the fashion industry. Julia Leifert claims that digitalization enables her to collect her customers body measurements with which she can work, and Tina Lutz Morris sees an opportunity in using an ERP system which measures her brands carbon footprint as she believes that transparency is key! Moreover, the group touched upon NFT´s and, Interestingly enough, Michael Pfeifer claims that big companies will struggle more than young, small companies with regards to a digital shift.

17 Sep '21

Fashion Positions 2021

FASHION POSITIONS 2021 COLLECT FASHION, WEAR ART This years FASHION POSITIONS was larger than ever before! 110 galleries and 17 Berlin designers came together to present their positions at the Tempelhof Airport in Berlin, to celebrate Fashion Week & Art Week. - CLICK HERE to see the garments in motion - CRUBA´S POSTION For this years FASHION POSITIONS, we were inspired by the Monte Veritá movement. This movement effectively brought together people of similar moral during the 20th Century and created a place for people to bond. We wanted to display the theme of "BONDING" by creating garments that physically bond people with one another. Therefore, we adjusted our garments to reflect the theme of "BONDING". The oversized CARGO COAT is made to be worn by more than one person and the white blouses are connected by the sleeves. The physical connection of the garments reflects the emotional bond that was created within the Monte Veritá community. To help amplify this theme, Kicken Berlin provided us with the photograph "In the Blossom of Nature" by Rudolf Koppitz. He was a well-known photo-secessionist and photographer during the 20th Century and captured moments of this movement. What exactly was the Monte Veritá movement?The Monte Veritá movement brought together different Utopian and cultural events during the 20th century. A strict rigid code of morality, vegetarianism and nudity was practiced on the Monte Veritá hill in Ascona. This hill in Ascona became a home to many reformers or, as referred to by the Ticino population, "balabiotts" which directly translates to "naked dancers". The founders of the Monte Veritá hill, that embodies this alternative way of life, were Henry Oedenkoven from Antwerp, the pianist Ida Hofmann from Montenegro, the artist Gusto and the ex-officer Karl Gräser from Transylvania. Whilst they were unconventional, they were economically potent. The founders successfully created a destination for tourists and a social utopia simultaneously and were concerned with over consumption and sustainable resource use. Accordingly, authors like Hermann Hesse and Kafka, dancers like Rudolf von Laban and painters like Marianne von Werefkin were inspired by this movement and have incorporated it in their work. OTHER GALLERIES & DESIGNERS In light of Berlin Art Week, exhibitors from all around Europe gathered to display their positions. Galleries like The Curve Berlin, Gallery Eigen + Art Lab and many more presented their individual ideas. Here is a sneak peak! STREET-WEAR Get inspired by what the editor of VOGUE, HARPER´S BAZAAR, WWD, and designers like Laura Gerte wore (and wrote) to the Fashion Positions ... Want to read more? Click here to see what "DER TAGESSPIEGEL", "FASHION STREET BERLIN" and "WWD" had to say about the 2021 Fashion Positions. SEE YOU NEXT YEAR !

16 Sep '21

Fashion Positions

The FASHION POSITIONS took place for the third time last week! The FASHION POSITIONS are a part of the POSITIONS Berlin Art Fair which took place for the 8th time this year. Thanks to Mira and Olaf Kranz, the initiators of the FASHION POSITIONS and board members of the VBM (Association of Berlin Fashion Designers), fashion and art come together during this 4-day event at Tempelhof. Mira showing Monika Grütters around the FASHION POSITIONS during the election month. The Berlin Senate Department for Economics, Energy and Public Enterprises enabled the new event format, which offered the designers selected by a jury a platform to stage the aesthetic signature of their labels in context and in exchange with art at the interface between art and fashion. "It is about viewing fashion from a different angle - the art angle" The FASHION POSITIONS aims to show the value of local fashion lables in the age of "fast fashion" by putting a spotlight on the creativity of the independent Berlin designers by placing fashion in an art context. "Collect Fashion, Wear Art" In addition to top-class international galleries, the following fashion labels from Berlin took part and presented their positions during the fashion & art fair: ANNTIAN, ATELIER ELLE PÈ, BRACHMANN, CRUBA, #DAMUR, ESTHER PERBANDT, FIONA BENNETT, FRANK LEDER, KÖNIG SOUVENIR, LITCHEVSKAYA, LOU DE BÈTOLY, MICHAEL SONTAG, PUGNAT, QUITE QUIET, STARSTYLING, TRA MY NGUYEN, TRIPPEN, UNCOMMON MATTERS, VERONIKA WILDGRUBER, BLAUCRAUT, WANDA WASABI, LAURA GERTE, EQUIPE, CLAUDIA SKODA, STEINROHNER, SCHMIDT, JULIA BAJANOVA. find out more about the fashion positions HERE

26 May '20

MAPchen - Independent Shops Run by Women

The MAPchen initiative is an alliance of independent labels and shops run by women in the historical Scheunenviertel and its side streets in Berlin-Mitte...